Whispir brand evolution
Rolling out a refreshed brand across digital marketing, and designing a learning portal to help customers get started.
A brand refresh, alongside new typefaces
In early 2019, alongside the launch of its bespoke typefaces, Whispir refreshed its brand with new human-centred illustrations, a brand pattern and an updated colour palette.
Digital marketing banners
All of the print and digital collateral needed updating. My focus was mostly digital: banners for campaigns and web pages.
A learning portal for customers
I designed a customer-facing learning section with quick-start guides, starting with a round of wireframes and moving to mid-fidelity designs once the content was clear. It covered general help topics plus guides for contacts, messaging and reporting.
From marketing into product
Once the rebrand collateral was done, my focus moved to the UX and UI of the Whispir product itself. That meant stepping out of marketing and into customer research and product development, the path that eventually led me into product leadership.