Whispir brand roll-out
Taking a new visual identity across every channel, and writing the style guide that held it together.
Evolving the visual identity
Whispir’s marketing team had worked with Journey Studio on a new homepage and character illustrations. My job was to take that identity across everything else: EDMs, digital banners, social content, infographics, rich media, presentation templates, annual reports, brochures and a redesigned blog.
The foundations
I created the brand documentation that the roll-out rested on, covering the colour palette, typography and iconography.
Client-facing materials
The updated direction carried through into the annual report and customer case studies.
Bold colour, clearer categories
The blog refresh introduced content categories, secondary colours and new typography: bold, bright colours with complementary pastels, Graphik for digital and Media77 for print. After the company’s IPO and further business changes, the identity was refreshed again in 2019.
